We are working with a regional non-profit association seeking ways to increase event participation and member development. Here is how we implemented a custom Rally workflow to engage their audience.
Each month this organization puts on a “Lunch and Learn” and invites a speaker to address hot topics in their industry. In the past, they have used surveys and paper forms in an attempt to get speaker feedback and to pick topics for upcoming events. However, getting consistent and meaningful input proved challenging.
Using Rally Corp, they can now leverage a universal short code with a simple workflow using their Twitter handle. On social media, in their email campaigns, and during and after their events, they encourage members to text in their feedback as a simple sentence or take a slightly longer survey on their website. Giving members an option to submit just a sentence or two via a text message they were able to increase participation and gather new insight into what was working and what could be improved.
In addition to increased participation, they now have a new method for members to use when sharing information about their organization. With a simple text message, they can inquire further and automatically receive a link to their website and list of upcoming events thus saving time.
Using this as a starting point, this non-profit is continually looking for ways to engage, learn, and develop content and their programs for their members. We love working with non-profits and we are more than happy to accommodate their tight budgets with a special offer.
Rally Corp helps non-profits and associations serve their donors and members, by providing another touchpoint to engage and develop both their organizational programs and people. And with the convenience of text messaging, ability to manage their communication preferences, and the option to keep their personal information confidential, both members and potential members are often more willing to engage and participate.