About This Webinar
We invite you to join Claire Axelrad, the founder of Clairification.com, and James Martin, the Founder, and CEO of Rally Corp, as they share seven strategies to improve donor engagement and retention with text messaging.
The goal of this webinar is to leave you with actionable takeaways you can use today to drive ongoing conversations with donors and supporters on the channel many prefer.
Tune in to Learn:
- Why text messaging matters
- How to use it effectively
- The importance of mission and value alignment
- And common pitfalls to avoid, particularly when it comes to texting
We’ll share stories and examples as well as scripts and questions to get you started. Finally, you will leave with a checklist you can implement today, regardless of what text messaging platform you use.
As a bonus, we will give away a year of the Clarification School ($100 value) to one lucky winner -- all you have to do is register for the event, and you’ll be entered to win -- no purchase necessary.
About Your Co-hosts
Claire Axelrad, J.D., CFRE is a fundraising visionary with 30+ years of frontline development work helping organizations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. Claire runs an ongoing “Clairification School” online, teaches the CFRE course certifying professional fundraisers, and is a regular contributor to Bloomerang, Guidestar, and NonProfit PRO, among others.
James Martin is a growth strategist working with clients to implement systems and processes to scale marketing, sales, and operations. He is a 3x tech founder and servant leader with more than two decades of experience providing technical consultation and new business development, leading start-up, turnaround, and high-growth organizations. As the founder of Rally Corp, he helps charities and causes rally passionate supporters with a conversational texting platform built exclusively for nonprofits.
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