Success Stories
See how nonprofits, churches, and organizations are transforming their fundraising with Rally Corp's mobile-first platform.
The Salvation Army
"The Salvation Army raised $1.7M during their annual Bed & Bread Radiothon using Rally’s text-to-donate keyword BREAD."
Key Results:
$1.7 million raised in one event. Thousands of donors engaged via SMS. Simple keyword BREAD drove record participation.
Campaign Details:
Used multiple keywords (BREAD, TORNADO, FLOOD, GRIFFINS, GIVE, GIFT) to segment campaigns and drive targeted giving.
SEO
"Through Rally’s Text to Give platform, SEO raised just over $340,000 from 173 mobile gifts, averaging nearly $3,000 per donor."
Key Results:
$385,990 raised from 170 donors. Avg. gift $2,270; top gift $50,000. Multiple gifts of $25,000+.
Campaign Details:
Enabled anonymous mode for privacy while still allowing optional public recognition. Integrated with DAFs, checks, and wires to capture high-value gifts.
Teach for America
"Teach for America raised over $84,000 from just 71 donors using Rally’s Text to Give platform."
Key Results:
$84,630 raised from 71 donors. Avg. gift $1,192; top gift $10,000. 73 total gifts with repeat giving.
Campaign Details:
Mobile-first workflow inspired major donor participation. Flexible fulfillment allowed checks and SMS-initiated pledges.
Interval House
"Interval House mobilized 109 donors to make 118 gifts totaling over $57,000—with some gifts as high as $10,000."
Key Results:
$57,012 raised from 109 donors. Avg. gift $483; top gift $10,000. Multiple repeat donations.
Campaign Details:
Rally’s thermometer tool drove momentum with real-time progress tracking and SMS/MMS thank-yous.
Young Storytellers
"Young Storytellers activated 36 donors to give 62 gifts totaling over $48,000—with an average gift of more than $1,300."
Key Results:
$48,320 raised from 36 donors. Avg. gift $1,342; top gift $5,000. Multiple donors gave more than once.
Campaign Details:
Personalized SMS and progress tracking inspired major donor activation and repeat giving.
Helping Captives
"Helping Captives raised over $66,000 from 150 donors through a simple, mobile-first experience."
Key Results:
$71,425 raised from 150 donors. Avg. gift $476; top gift $6,000. 163 total gifts with repeat giving.
Campaign Details:
Multi-step mobile workflows and trackable links encouraged donor follow-through and multiple gifts.
REINS
"REINS raised over $30,000 from 59 donors—including gifts up to $5,000—even in a venue with unreliable Wi-Fi."
Key Results:
$52,410 raised from 86 donors. Avg. gift $609; top gift $5,000. Multiple repeat gifts.
Campaign Details:
Offline-friendly Text-to-Pledge captured donations at the event and enabled follow-up with others post-event.
Pablove Foundation
"Pablove Foundation showcased their keyword on a stadium jumbotron in front of 30,000 people, driving impactful giving."
Key Results:
Thousands of supporters reached instantly. Donations boosted by visible thermometer tools. Expanded awareness beyond traditional appeals.
Campaign Details:
Used text-to-donate + jumbotron placement to drive live, in-stadium engagement at scale.
The Rock School for Dance Education
"The Rock School grew from ~20 gifts per year to nearly 1,000 transactions annually after implementing Rally."
Key Results:
~50× growth in digital giving. Shifted from 80% checks to 85% digital. Recurring impact across multiple campaigns.
Campaign Details:
Transitioned from direct mail to mobile-first giving with Rally’s text-to-donate platform.