Success Stories
See how nonprofits, churches, and organizations are transforming their fundraising with Rally Corp's mobile-first platform.
Journey Home
Greater Hartford, Connecticut
"Text messaging is just another reminder to people that we're out here doing the work that we do."
Key Results:
15% increase in year-end fundraising. Diversified donor outreach beyond email and mail. Two-way conversations with supporters via text. Seamless onboarding with excellent customer support.
Campaign Details:
Journey Home uses Rally to keep supporters engaged and informed about their mission to end homelessness in the Greater Hartford region of Connecticut.
The Salvation Army
"The Salvation Army raised $1.7M during their annual Bed & Bread Radiothon using Rally's text-to-donate keyword BREAD."
Key Results:
$1.7 million raised in one event. Thousands of donors engaged via SMS. Simple keyword BREAD drove record participation.
Campaign Details:
Used multiple keywords (BREAD, TORNADO, FLOOD, GRIFFINS, GIVE, GIFT) to segment campaigns and drive targeted giving.
SEO
"Through Rally's Text to Give platform, SEO raised just over $340,000 from 173 mobile gifts, averaging nearly $3,000 per donor."
Key Results:
$385,990 raised from 170 donors. Avg. gift $2,270; top gift $50,000. Multiple gifts of $25,000+.
Campaign Details:
Enabled anonymous mode for privacy while still allowing optional public recognition. Integrated with DAFs, checks, and wires to capture high-value gifts.
RWJBarnabas Health
New Jersey
"If we have a cool video of the new helipad at one of the hospitals, we blast that link out via text message to all our donors."
Key Results:
Multi-channel donor engagement via text, email, and mail. Each hospital launched their own Rally keyword. Boosted response rates by reaching younger donors via SMS. Quick COVID-19 fundraising pivot with text-to-give.
Campaign Details:
RWJBarnabas Health, New Jersey's largest nonprofit healthcare system, uses Rally to send updates, share patient stories, and drive giving during key moments like Doctors Day and Nurses Week.
Teach for America
"Teach for America raised over $84,000 from just 71 donors using Rally's Text to Give platform."
Key Results:
$84,630 raised from 71 donors. Avg. gift $1,192; top gift $10,000. 73 total gifts with repeat giving.
Campaign Details:
Mobile-first workflow inspired major donor participation. Flexible fulfillment allowed checks and SMS-initiated pledges.
Interval House
"Interval House mobilized 109 donors to make 118 gifts totaling over $57,000—with some gifts as high as $10,000."
Key Results:
$57,012 raised from 109 donors. Avg. gift $483; top gift $10,000. Multiple repeat donations.
Campaign Details:
Rally's thermometer tool drove momentum with real-time progress tracking and SMS/MMS thank-yous.
Young Storytellers
"Young Storytellers activated 36 donors to give 62 gifts totaling over $48,000—with an average gift of more than $1,300."
Key Results:
$48,320 raised from 36 donors. Avg. gift $1,342; top gift $5,000. Multiple donors gave more than once.
Campaign Details:
Personalized SMS and progress tracking inspired major donor activation and repeat giving.
My360Project
International
"The texting is incredible for us. It's always an ROI. There's always someone who responds to a text, which is so awesome."
Key Results:
Raised $5,000 for shoe die machines in just 3 texts. Consistent ROI on every text campaign. Reached new donors outside their normal giving base. Real-time donation updates drove competitive giving.
Campaign Details:
My360Project, a humanitarian shoe organization, uses Rally to share needs with a clear call to action, then follows up with progress updates that inspire additional giving.
Helping Captives
"Helping Captives raised over $66,000 from 150 donors through a simple, mobile-first experience."
Key Results:
$71,425 raised from 150 donors. Avg. gift $476; top gift $6,000. 163 total gifts with repeat giving.
Campaign Details:
Multi-step mobile workflows and trackable links encouraged donor follow-through and multiple gifts.
REINS
"REINS raised over $30,000 from 59 donors—including gifts up to $5,000—even in a venue with unreliable Wi-Fi."
Key Results:
$52,410 raised from 86 donors. Avg. gift $609; top gift $5,000. Multiple repeat gifts.
Campaign Details:
Offline-friendly Text-to-Pledge captured donations at the event and enabled follow-up with others post-event.
Pablove Foundation
Los Angeles, California
"I got into fundraising and development work because I want to help others … Just seeing that genuine happiness makes my day."
Key Results:
392% return on investment. Shifted from email to texting as primary donor channel. 10+ ringless voicemail campaigns sent. Two-way text conversations with supporters. Grew audience through text-to-give at stadium events.
Campaign Details:
Pablove Foundation uses Rally for text-to-give at stadium events, outbound campaigns, ringless voicemail, and year-round donor engagement—finding texting converts better than email.
The Rock School for Dance Education
Philadelphia, Pennsylvania
"Rally was instrumental in converting our donorship to digital and online donation. That was a big thing for us."
Key Results:
~50× growth in digital giving (20 to nearly 1,000 transactions/year). Shifted from 80% direct mail to 85% digital. $1,700 raised from first curtain speech ask. $5,000+ raised the following year.
Campaign Details:
The Rock School uses Rally's text-to-donate during Nutcracker performances and events, converting their traditional donor base to digital giving.
Nonprofit Marketing Summit
Virtual Event
"We wanted to bump that attendee number up without sending way too many emails."
Key Results:
6.2% boost in event attendance rate. 28% of registrants opted in to text updates (6,500 out of 24,000). 20.8% click-through rate on VIP upgrade text. 4.9% conversion rate on existing contact outreach.
Campaign Details:
Community Boost used Rally to send text reminders, VIP upgrade offers, and ringless voicemails before and during their 3-day virtual conference.
Anchor Point
Greater Houston, Texas
"All of our donors and volunteers that are close to us, they're totally in favor of texting."
Key Results:
850+ supporters on emergency prayer text list. 70+ replies per prayer request sent. Monthly donor touchpoints via Rally. Volunteer coordination streamlined via text.
Campaign Details:
Anchor Point uses Rally for monthly donor updates, volunteer coordination, and an emergency prayer network that generates high engagement and follow-up donations.
Denver Rescue Mission
Denver, Colorado
"We're just trying to get more creative with how we're putting text campaign info out there."
Key Results:
New donor acquisition via text keywords. Multiple campaign keywords (TURKEY, WARMTH, HOPE) for segmentation. TV partnership amplified text-to-give reach. Dashboard analytics for tracking ROI.
Campaign Details:
Denver Rescue Mission uses Rally keywords for their annual turkey drive, winter warmth campaign, and radio partnerships to acquire new supporters.
Special Olympics Virginia
Virginia
"There's so much noise in the email world; we needed a way to cut through."
Key Results:
Most successful Polar Plunge in 31 years. Segmented texting strategy by event and donor stage. Ringless voicemail from athletes drove personal connection. Strategic text cadence increased engagement without fatigue.
Campaign Details:
Special Olympics Virginia uses Rally for targeted Polar Plunge campaigns, segmenting by registration status and fundraising progress with personalized text sequences.
HEADstrong Foundation
Philadelphia, Pennsylvania
"We try to be on the cutting edge. We are small, but we want to be agile and really be able to communicate with our supporters wherever they are."
Key Results:
Nearly doubled fundraising in 5 years. Ringless voicemail re-engaged lapsed donors. Real-time event updates via text (silent auction reminders). Two-way dedicated phone number for supporter conversations.
Campaign Details:
HEADstrong Foundation uses Rally for fundraising campaigns, event logistics, and donor re-engagement through ringless voicemail and personalized text outreach.
Salvation Army Quincy & Kroc Center
Quincy, Illinois
"It helps us keep in touch with our members. They were asking for texting for alerts and once we found Rally it was a natural fit."
Key Results:
Member retention improved via declined card alerts. Emergency weather alerts sent as early as 4:30 AM. New class promotions filled minimum enrollment. MMS & 300 char SMS enabled detailed messages.
Campaign Details:
Salvation Army Quincy uses Rally for emergency alerts, class promotions, and member retention—recovering members with declined cards through timely text outreach.
ABS-CBN Foundation International
San Francisco, California (serving Philippines)
"There are a lot of needs right now, so whatever amount people can give, it's a big help."
Key Results:
Text-to-give became top call to action. First-generation Filipino donors adopted mobile giving. Disaster relief campaigns drove immediate response. Simplified giving for less tech-savvy donors.
Campaign Details:
ABS-CBN Foundation uses Rally to reach Filipino donors worldwide with disaster relief appeals, making 'text to 24365' their primary call to action.