How To Guides
Text to Give: A Simpler Way to Give From Your Phone
Text to give lets supporters give in seconds from their phone. See how it works, what to watch for, and how to set it up the human, permission-first way.
Text to give lets supporters give in seconds from their phone. See how it works, what to watch for, and how to set it up the human, permission-first way.
30 proven fundraising ideas for nonprofits — digital, events, low-cost, seasonal, and relationship-building — plus how to choose the right ones for your team.
A complete, plain-English guide to SMS for nonprofits — what it is, why it works, compliance basics, and how to build a permission-based text program that lasts.
Is free texting for nonprofits real? An honest guide to hidden costs, the unknown-sender trap, and how to get real value without risking compliance.
Most nonprofits lose 80% of donations before they're completed. Here's what ecommerce figured out about cart abandonment — and what Rally built for nonprofits.
Calculate ROI for text messaging campaigns. Learn CTR, CPC, CPA, and how SMS can outperform direct mail with clear, simple math.
Does SMS marketing require coding? No. Learn how modern texting platforms work without programming and how to launch campaigns in minutes.
The 98% SMS open rate statistic isn’t provable. This post shows nonprofit marketers why opens are a vanity metric, what changed in modern texting, and why click-through rate is the metric that actually drives results
Stop renting SMS lists in 2026. Using shared lists risks legal penalties, carrier blocking, and damaged deliverability. Learn why consent matters and how to build a compliant opt-in audience.
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