A look at Giving Tuesday 2020
GivingTuesday is a global generosity movement unleashing the power of people and organizations to transform their communities and the world. It was started in 2012 to kick-off the holiday season with generosity on the Tuesday after the American Thanksgiving, and it has become a much anticipated annual event. (givingtuesday.org)
With 30% of annual giving occurring in the last month of the year, it's a great time to jump-start your holiday fundraisers and communicate actively with your supporter base to encourage generosity.
In fact, 28% of nonprofits raise between 26 – 50% of their annual funds at year-end, so really, there is no better time to launch a campaign (nonprofithub.org).
Here are a couple of statistics to highlight the power of this movement. As you can see, it's had incredible growth over the years.
In 2019, a whopping $511 million (estimated online donations) and $1.97 billion (estimated total of online and offline donations was raised. This was actually the first year this quantity was officially estimated).
According to initial reports, Blackbaud processed $39.6 million in donations for GivingTuesday, and the total money moved for the day was $117 million.
Last year, our partner Classy helped their clients raise just over $19 million compared to $15.5 million in 2018. In fact, Classy reported 6,462 campaigns resulting in 173,851 donations with an average amount of $112 (classy.org). Amazing.
To give you a sense of the growth, In 2016, according to USA Today, GivingTuesday broke a record with $168 million in charitable donations worldwide, topping 2015, totally by 44%. (en.wikipedia.org)
And as I pointed out already, we are closing in on $2 billion in 2019.
In the spirit of giving, this movement goes way beyond just monetary gifts. If you think about it, it's a wonderful way to usher in the holiday season and put a bow on this most challenging 2020.
Alone together
Millions of people are isolated and struggling. That is the one truth that we have all experienced this year together, yet alone. People are looking for a way to get involved and to give their experience of 2020 meaning. To redeem it, so to speak. Bringing people together to support your cause could be exactly what they are looking for. Organizations that understand this will be making every effort to do just that.
"I mean, this is just brilliant, to just give everyone time to pause and think about what's most important at the holiday season," says Jyl Johnson Pattee, the founder of Mom It Forward. The online community of mothers is one of more than 1,400 groups that participated in GivingTuesday. (npr.org)
The holidays are a time for people to come together, and on this day, in particular, the common goal of millions of people will be the act of giving and service. Take every opportunity to connect with people and build a sense of community around your cause.
Rally Corp is here to help. From strategy to tactical support, we can help you make the most of this big day.
Here are the ways Rally can help
To make sure you succeed, Rally is offering:
- Free strategy sessions with your peers to brainstorm on ideas.
- 1,500 free bonus credits (they never expire, so use them anytime).
- Around the clock support (literally) to ensure campaigns send flawlessly.
If we can help you prepare and make the most of the end of the year, don't hesitate to reach out.
