You get a text, you look at your phone.
That’s everything you need to know about text message marketing.
It works.
And it can do wonders for your nonprofit. Especially if you have a free playbook to help you get results.
Why Text Messaging Works
In an age of ignored emails and social media platforms that charge you to reach your own followers, you need a direct line to your supporters. Right now that’s permission-based short message service (SMS) text messaging.
Why?
- 98% open rate. People carry their mobile phones everywhere, so when you get a text, you look at your cell phone. Period.
- 48% response rate. People get texts from people they want to hear from, and they respond. Big time. Email response rates are closer to 2-4%. This response rate only works with permission—we’re not talking thousands of unsolicited texts (ahem, politicians!?).
- $135 average donation. Compared to $45 with email. People give more. Why? It has to do with permission and relationships. Again, this isn’t a random politician sending thousands of texts to any phone number they can get, it’s targeted messages to engaged supporters.
Text messaging is an ideal way for your nonprofit organization to connect with supporters, engage volunteers, and inspire donors. You can share your story and bring in mobile donations.
Here’s Rally founder James Martin explaining why nonprofits should text (it’s one of the videos available in our free playbook):
OK, Sure. But How?
Let’s be honest: Adding text messaging to your nonprofit communication mix is a big ask. How will you get started? When are you going to find the time? What will even work?
We get it—nonprofit workers are overwhelmed. You’re overworked (and likely underpaid). You don’t have the time or resources to learn a new marketing channel, develop a strategy, draft messages, create graphics, schedule your content, and hit send.
Sounds exhausting, right?
No worries.
We can help: We’ve got a playbook to help you get started and get results. It’s got everything you need, from strategy and big picture thinking to templates and scripts. Still have questions? We’ve got training to help you figure it out and do it right.
Example: How Does It Help?
Here’s another playbook video from Rally founder James Martin talking about how less is more with text messaging. That’s good news if you’re busy and overwhelmed.
Tip: Here’s more help on how to write short, powerful text messages.
The Playbook: Everything You Need to Get Results
We’ve got an entire playbook with strategy, templates, and more. It’s everything you need to get results.
- Three-minute tactics.
- Strategy help.
- Social media graphics.
- Links to more resources and help.
- Even more videos from James.
And it’s free.
Seriously, we give all the goodies to anyone for free.
But the support doesn’t stop there. We offer Rally customers even more:
- More playbooks and guides on a host of topics from texting for fundraising events to TCPA compliance and best practices.
- 52 weeks of social media posts (to post three times a week on Monday, Wednesday, and Friday).
- 12 months of text messages with an ideal ratio of impact/story and solicitation.
- Email/voicemail scripts.
- A library of social media graphics you can edit in Canva.
Still need help? With training, office hours, and more, we’re here to help you get results.
Get access to our free playbook now and get started with text message marketing.
