Calculate Your Mobile ROI
See how Rally Corp's mobile messaging can increase your fundraising revenue compared to traditional email campaigns. Use our interactive calculator to discover your potential ROI.
Enter the number of contacts you have in your CRM
Tip: Rally Corp offers mobile phone validation to separate landlines from mobile numbers, ensuring you reach the right contacts.
Enter your typical email campaign data
We've included industry benchmark data as a starting point.
Compare Results
| Metric | Text Message (Rally Corp)† | |
|---|---|---|
| Open Rate | 40% | 90% |
| Click Through Rate | 5% | 12% |
| Total Clicks | 50 | 120 |
| Average Donation | $154 | $154 |
| Estimated Revenue | $7,700 | $18,480 |
Potential Revenue Increase:
$10,780
By adding text messaging to your email outreach, you'll reach more people, get faster responses, and see more supporters take action.
†On the Rally platform, we typically see an average of $896 per donor for highly segmented lists and in-person events. Broader appeal campaigns tend to yield $135 to $154 per donation.
Most industry benchmarks place the average email donation value below $75. To keep the comparison generous, we've rounded that figure up. Feel free to plug in your own campaign data for a more accurate comparison.
Tip: Drop ringless voicemails as well for another touchpoint, and always personalize your messages to improve your results.
Example Strategies
Make it easy for people to take action the moment they feel inspired. Whether it's at an event, in a video, or on social media, reduce friction so supporters can instantly donate, join your list, or learn more about your cause—all right from their phone.
Keep the conversation going. Use Rally's proven text templates to re-engage your email list, invite updates, and move people from passive followers to active supporters who feel connected to your mission year-round.
Turn one-time givers into lifelong champions. Empower your supporters to share your messages and videos directly with their friends and family—helping your mission spread faster, with authentic, word-of-mouth impact.
Why We Focus on Click Rates, Not Just Opens
While SMS open rates can reach 90%+, they can be misleading—a message might be "opened" without being read or acted upon. That's why Rally Corp focuses on click rates as the true measure of campaign success. Clicks show real engagement and intent, directly correlating to donations, signups, and conversions. Our proven templates and best practices are designed to drive clicks, not just opens, ensuring every message moves supporters closer to taking action for your cause.
If your click rate on Rally ever falls below 12%, contact our team for a free consultation. We'll add funds to your account to cover your next text campaign and help you boost your results.
Disclaimer: Your results may vary. We offer free office hours and workshops to help you get results, so please don't hesitate to reach out. We make tracking clicks, conversions, and replies easy, so together, we can optimize your campaigns.