Ringless Voicemails

A simple way to send a voicemail just like a text message, reaching thousands of people with a personal approach.

Goal: Break through the noise and reach people.

Who’s it for: Nonprofits looking for a new way to reach people with an important message.

How it works

  1. Upload a list: Start with a list of folks to contact. Convert a list if you haven’t already, or segment an existing list to target specific folks (use Rally Insights to narrow in on specific demographics).
  2. Create a message: Record a message. Keep it relevant and helpful. Be upbeat. 
  3. Send: You can send it immediately or schedule it for a set time. Your supporters will get a missed call and a voicemail on their phone.
  4. Text: Pair it with a text to underscore your message. If your voicemail pitches a specific call to action (donate now, event registration, volunteer signup), send the link via text.
  5. Call back: You can encourage people to call you back, though you might want to segment and narrow your list so it’s a volume you can handle.

Boost impact: Consider getting someone important to your cause to record the message, such as a founder, influencer, or someone positively impacted by your cause. 

Go deeper: Learn more about how ringless voicemail can work for you.

Next steps

  • Multi-channel: Pair with an email or text message campaign to reach people across multiple channels simultaneously. This will significantly impact your campaign and get your message heard! 
  • Add to contacts: Create a contact card for your nonprofit so supporters can see your name come up on their phone.
  • Mobile strategy: This is a great example of reaching people where they are—on their phones. You need a mobile marketing strategy.
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