
What’s a Slug and Why Use One for Your Shortlinks?
A slug is the keyword you add to the end of a short link to make it friendly, branded, and easy to remember. Learn how custom slugs work and how to use them for campaigns and call-to-actions.
Learn how to use SMS, MMS, ringless voicemail, and mobile-first tactics to reach donors and amplify your mission. Our expert How-To Guides break down proven strategies for fundraising, donor retention, and digital engagement—built specifically for nonprofits and causes making an impact.

A slug is the keyword you add to the end of a short link to make it friendly, branded, and easy to remember. Learn how custom slugs work and how to use them for campaigns and call-to-actions.

Nonprofit texting tips: send a vCard and ask supporters to save it. Increase recognition, reduce filtering, and improve donor engagement.

Learn what 10DLC is and why it's critical for compliant, high-deliverability mass texting. Discover how your nonprofit or business can register and start sendin

Last year the average donation through text to give on the Rally platform was over $600. Whoa. That’s huge. How's it happen? Spoiler alert: Relationships.

Ringless voicemail drops are a powerful way to connect. Want to see it in action? Here are five examples of nonprofits using Rally's ringless voicemail.

This article delves into the myriad benefits of peer-to-peer texting, demystifying its concept, examining its merits, showcasing real-world success stories...

It’s great to see organizations embrace texting—but that doesn’t always mean they’re doing it right. Sometimes it can go very wrong. Let's help you avoid that.

It's easy to use Rally's simple 24365 short code to ask for donations, share more info, connect with supporters, and more. But what does that look like?

Getting people to donate to your nonprofit can be a challenge, so the easier you make it, the better. Here are seven examples of how texting makes it easier.