When Donors Don't Finish, Rally Brings Them Back
Multi-channel donation recovery for nonprofits — built mobile-first. Rally reaches supporters by text in the hour their gift is abandoned, then follows up by email. Works with whatever donation platform you already use.
Here's what your supporters receive:
Hey Sarah — your support means a lot. If you'd like to finish your gift, you can pick up right here: giv.now/hope ↗
You're Losing Donations Every Day
Every day, supporters click Donate and never finish. The category leader for email-based donation recovery, Fundraise Up, reports that roughly 4 out of 5 people who start a gift abandon it before completing.
Most organizations have no idea how often this is happening. And until now, there hasn't been a simple, multi-channel way to bring those donors back.
People get distracted
A supporter clicks Donate but life happens. They don't come back on their own.
Forms feel slow
Donation forms take time. If anything feels confusing or clunky, people drop off before finishing.
Email alone is too late
By the time a follow-up email lands, the moment has passed. Intent fades fast.
How Donation Recovery Works
Simple, automatic, and hands-off for your team.
Someone clicks your donation link
Rally tracks the click through your unique short link or embed. We know who arrived and where they came from.
Why the First Hour Matters
Most donation recovery today happens in email. And email works. But it works better when the timing is right, and best when it's not the only channel.
Fundraise Up, the email recovery leader, ran an experiment showing that sending the first reminder within an hour of abandonment lifted conversion by 5.7% — without changing the message itself. Timing alone moved the number.
That tells you something important: a donor's intent is still warm in the first hour. After that, it fades.
The problem is, most people don't open marketing email in the first hour. Text messages were made for that window. Short, immediate, almost always read on a phone — and tied to the same moment that inspired the gift in the first place.
So Rally leads with SMS to catch the warm moments, then layers email over the days that follow. One sequence. Two channels. Built for how giving actually happens.
Our pilot performance data will be published later this year. In the meantime, we'll prove it on your data — see Try it on us below.
Only messages supporters who have already opted in. Fully permission-based and compliant.
What Donation Recovery Does for You
You're already doing the hard work to get people to your donation page. Donation Recovery brings back the ones who don't finish.
Recover donations automatically
Rally follows up for you. No manual work. Just more completed gifts.
Increase revenue without more traffic
You are already paying to get people to your donation page. This helps you make the most of every visit.
Reach supporters where they are
Most donors are on their phones. A simple text meets them there at the right moment.
No extra work for your team
Set it up once and let it run in the background.
Works with your existing tools
No need to switch donation platforms. Rally works alongside what you already use.
Built for mobile-first giving
Giving today happens on phones. This is designed for how people actually give.
Multi-Channel by Design
SMS leads. Email reinforces. Both work together.
Most donation recovery today is email-only. That's a good start, but it leaves the most valuable window — the first hour after a donor abandons — uncovered.
Rally orchestrates both channels in one sequence:
- A text in the first hour — while the moment that inspired the gift is still alive.
- Email follow-ups over the days that follow — for donors who need a longer nudge.
- One workflow — No juggling tools, no copying messages between platforms.
You're not picking SMS or email. You're using both, in the order that actually matches how donors behave on their phones.
First reminder hits while intent is warm
Most people read texts within minutes
Email follow-up reinforces the ask
For donors who need a longer nudge
Final email closes the sequence
Gentle, not persistent
Permission-Based and Donor-Safe by Default
The whole point of human-centered texting.
Texting your donors only works if you do it the right way. Done wrong, it costs you trust. Done right, it builds it.
Rally Donation Recovery is built on the same permission-based foundation as the rest of the Rally platform:
Opted-in contacts only
We only message supporters who have opted in through your donation form, your website, or another consented touchpoint.
A2P 10DLC and TCPA compliant
Registered short codes, clear sender identity, easy opt-out — every message follows carrier and legal standards.
Frequency is capped automatically
A donor who abandons doesn't get bombarded. They get a thoughtful, well-timed reminder.
The tone is human
No "DONATE NOW!!" all-caps blasts. Real-sounding, mission-aligned messages your team would be proud to send.
This is what we mean when we say human-centered texting. It's not a tagline. It's how the product is built.
Works With Your Existing Donation Platform
Keep the donation form you already love.
Rally plugs in alongside it. You don't have to switch donation platforms to recover the donations you're losing. Rally is platform-agnostic by design.
Don't see your platform? Talk to us about your stack →
Try Rally Donation Recovery On Us
We'll recover your first $2,500 in donations at no cost.
We're confident this works. So we'll prove it on your data, not ours.
You keep every dollar we recover, up to $2,500.
No setup fees. The only commitment is a standard Rally subscription, which you'd need anyway to send messages.
If we can't deliver, you've lost nothing. If we can, you'll have a new revenue stream that pays for itself many times over.
We measure what your board cares about: recovered revenue, recovery rate, and click-through rate on every message — all visible in your Rally dashboard.
Frequently Asked Questions
Will this annoy my donors?
What if we don't have phone numbers for our donors?
Do we have to switch donation platforms?
How fast does the first message go out?
What does compliance look like?
Can we customize the messages?
How do we measure success?
Do I need a Rally subscription to use Donation Recovery?
What does it cost after the first $2,500?
Ready to start recovering donations?
See Rally in action and discover how Donation Recovery helps you capture more from every campaign.